Gen Zers use dating apps to find matches, but they also take the time to casually chat online before settling into a relationship. This is a far cry from the older generations’ reliance on offline methods of dating.
Why do they use dating apps?
Gen Z is entering the dating scene with a unique perspective on modern-day relationships. As they search for meaningful connections, they’re leveraging a variety of dating apps to do so.According to a recent PYMNTS survey, Gen Z users are the most likely of all age groups to use dating apps. They’re also the most likely to log into social media accounts and check profiles of potential matches.In addition to using traditional dating apps, Gen Z is embracing a new approach to online dating that Bumble calls “Guardrails.” This trend is all about setting personal boundaries and establishing stronger emotional foundations. As a result, Gen Z is discarding outdated romantic norms to build more authentic and sustainable relationships.
What do they look for in a partner?
Authenticity, loyalty and respect were the most important qualities Gen Z was looking for in a partner. They also prioritize self-care and expect their partners to make that a priority, too.As for what they want in a relationship, it’s more about the journey than the destination. They prefer casual dating or a more serious relationship depending on their interests. They are more willing to mix friendships with romantic and sexual “situationships” than millennials, and they’re more comfortable with found-family connections.Because they’ve grown up with online dating, Gen Z is more likely to communicate their expectations clearly in the beginning. Almost 80% say they’re quicker than their older counterparts at responding to a match. They want to talk quickly and get to know their potential matches better — and that’s why they use multiple apps. Some of their favorites are Tinder, Bumble, and Hinge.
How do they find a match?
Gen Z grew up in a time where dating apps were prevalent, so they have a level of comfort and familiarity with these digital platforms. They use these dating apps to meet people in a way that fits with their lifestyles and their expectations for relationships.The Gen Z generation is reshaping the dating and relationship landscape. From demonstrating their main character energy to communicating clear expectations, they are challenging traditional dating norms and paving the way for a new era of relationships.According to a recent report from Tinder, 50% of their users are Gen Z consumers. One thing that sets this demographic apart from previous generations is their rejection of ghosting. Ghosting is when a person suddenly stops communication with someone without any explanation.The founder of DOWN, a dating app, says that he understands these unique traits of Gen Z and built his app around them. He has implemented features that are specifically tailored to Gen Z, including a profile sticker feature that allows users to showcase their personality and an icebreakers section that asks questions about themselves and encourages conversations.
What are their expectations for a relationship?
Gen Z takes a pragmatic approach to love and relationships. This might explain why their dating habits are so different from those of the generations that came before them. For instance, they’re less likely to prioritize finding “the one.” Instead, they may focus more on having meaningful conversations with their partners or going on a FaceTime date.Moreover, they’re more willing to discuss political views with their dates and may insist that their partners truly support progressive causes rather than just saying so for show. This is a stark contrast to the trend VICE reported on last year called “wokefishing,” where people faked their support of social justice issues to attract dates.Gen Z also seems to be more open to a grey area of relationship classification that experts call a “situationship.” This hard-to-define stage is popular among singles who find themselves tired of swiping and want something more than friendship or companionship. The term has even seen a spike in Google search traffic this year.